Meet Pure Boats Amsterdam

Pleased to meet you

Pure Boats was founded in Amsterdam in 2017 by three young entrepreneurs; James, Nick and Geertje. With life-long passion for super yacht design, marketing and a passion for outstanding customer service, their dream is to share their adoration for the enchanting canals of Amsterdam with Pure Boats guests.

Pure Boats achieves this with a unique and effortless chique style: providing impeccable service aboard bespoke boats, with a pure and personal approach. The local experience is one that is truly valued at Pure Boats; connecting with groups who wish to cruise the canals in an authentic and relaxed environment, and to ultimately create the feeling that they are aboard their own boat.

“We see each cruise not simply as the opportunity for a beautiful boat trip, but as a means to create remarkable events together with our guests.”

Since the maiden voyage of the first Pure Boat ‘Geertje’ on the 1st of July 2017, the fleet has grown from one boat to – soon to be – four fully restored boutique, electric boats. Today the company is proud to be top rated on both Airbnb Experiences, TripAdvisor, and has been awarded with the Best Canal Cruise Company 2018, and the Prestige Award for Unique Boat Tour of the Year 2019. The team now encompasses a close-knit crew of captains and event planners, who are all skilfully trained to provide our guests with high quality standard of hospitality on and off the canals.

Partnerships & job opportunities

Do you envisage yourself working within a vibrant and committed team of boat lovers and event planners? Are you a local and unique business with an exciting proposal for a collaboration with us at Pure Boats? We’d love to hear from you! Get in touch at

The Pure Boats fleet